Wichita Marketing Notes: A few words on "less is more"

TV has turned us into a nation of viewers rather than readers. Thanks to the proliferation of video content everywhere we turn, many people choose not to read at all, these days. Maybe that's a bad thing, but whether it's right or wrong, it's reality.

Okay, some people still read, but thanks to the Internet, most of that reading is done on screens rather than printed pages. This allows audiences to click away, if the written content fails to keep them engaged for more than a few seconds.

Because the attention of marketing audiences is harder than ever to hold, our writing has to be more to-the-point than ever. Web pages and blog posts have to simultaneously entertain, inform and influence with fewer words than ever before. It's the new state of the art of copywriting.

And anything that can be done with video rather than the written word, should be done that way, if we hope to keep our audiences listening.

--Wynn Ponder

Wichita Marketing firm Ponder:Connect